Answered step by step
Verified Expert Solution
Question
1 Approved Answer
4.38 Sustainable Brand Index takes a closer look at today's sus- tainable consumers based on how consumers act in different situ- ations and the underlying
4.38 Sustainable Brand Index takes a closer look at today's sus- tainable consumers based on how consumers act in different situ- ations and the underlying structures in their attitudes. Sustainable Brand Index has identified four behaviors that consumers show in relation to sustainability and brands: Ego, do not care about sus- tainability; Moderate, believe that sustainability can be a bit inter- esting; Smart, curious about as well as interested in sustainability; and Dedicated, zealous and well prepared regarding sustainability. Suppose a sample of 200 consumers, 100 males and 100 females, were categorized into the consumer behavioral groups with the following results: GENDER BEHAVIORAL GROUP Male Female Total Ego 35 29 64 Moderate 45 53 98 Smart 15 13 28 Dedicated 5 5 10 Total 100 100 200 Source: Data extracted from Official Report: Sustainable Brand Index 2015, Sustainable Brand Insight, 2015, p. 12. If a consumer is selected at random, what is the probability that he or she a. is classified as smart? b. is classified as smart or dedicated? c. is a male or is classified as moderate? d. is a male and is classified as moderate? e. Given that the consumer selected is a female, what is the prob- ability that she is classified as ego
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started