4.4 Price 4.4.1 Pricing Strategies Being the first bakery to sell Peranakan/Nonya cakes and pastries in So Paulo, it enables Bengawan Solo to adopt the price skimming strategy. It will largely follow the pricing strategy it adopted in Singapore by positioning itself towards the masses in Singapore. However, prices are increased slightly higher compared to similar products sold in supermarkets. By using price skimming, Bengawan Solo can attract the Brazilian market as statistics shows that consumer expenditure is 28% per household greater than the rest in Brazil (Euromonitor International 2015). Customers will be more willing to pay higher prices due to high value derived than cost of products