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44) What was the main purpose of Cadbury Adams's introduction of a 100-calorie chocolate bar 44) (Cadbury Thin)? A) to convert non-users B) to enter
44) What was the main purpose of Cadbury Adams's introduction of a 100-calorie chocolate bar 44) (Cadbury Thin)? A) to convert non-users B) to enter new market segments C) to reposition the brand in the mature stage D) to increase awareness in the growth stage [) to promote trial by new customers
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