46. Which marketing function evaluates public attitudes, identifies areas within the organization that are of public interest, and executes a program of action to gain public understanding? Question 46 options: A) advertising B) implicit communications C) public relations D) personal selling

47. Paramount Canadas Wonderland, an amusement park in Ontario, offers reduced rates on weekdays and higher prices for those who want to attend on weekends. It also offers lower prices for patrons who enter the park after 4 p.m. This is a way to contend with which service characteristic? Question 47 options: A) intangibility B) inconsistency C) inseparability D) inventory

48. Often a seller will establish a series of prices for a family of merchandise items. There may be several different models at specific price points but no prices in between. What is this policy called? Question 48 options: A) price lining B) price bundling C) family bundling D) variable lining

49. In a situation where Dell computers sells to end-user, without the use of an intermediary, what kind of channel are they using? Question 49 options: A) a limited distribution system B) a direct channel C) a vertical marketing system D) a reciprocal channel