47 . A bicyclist hears a radio commercial and suddenly realizes everything she believes about the best cycling system is coming into question and being challenged. These types of thoughts, occurring just as beliefs and attitudes are challenged by persuasive communication, are called

a.

brand beliefs.

b.

selective demand preferences.

c.

habitual purchase criteria.

d.

cognitive responses.

48 . Any MAAMs analysis will have four main components. What are they?

a.

extended problem solving, limited problem solving, habit and variety seeking, and brand loyalty

b.

internal search, external search, functional benefits, and emotional benefits

c.

evaluative criteria, importance weights, consideration set, and beliefs

d.

level of involvement, degree of information search, type of consumer benefit, and stage of the decision-making process

49. A young mother consistently buys Oreos for a special treat, which her kids love. But now and then she buys Salerno Butter Cookies or Keebler Animals Crackers, just for a change. Which aspect of decision making does this demonstrate?

a.

habit

b.

variety seeking

c.

limited problem solving

d.

brand loyalty

50. A young woman needs to buy a tent, sleeping bag, back pack, and hiking boots for a two-week camping trip in the mountains. She has never bought camping equipment in her life, so she has virtually no experience with these product categories. But she is very involved in these purchases, since they will be expensive and will need to last a long time. In this situation, she is engaging in

a.

extended problem solving.

b.

cognitive dissonance.

c.

limited problem solving.

d.

variety seeking.