Question
49. Target CPA, Enhanced CPC, and Target ROAs are all examples of which of the following? Automated tagging Automated bidding Automated optimization Automated tracking 43.
49. Target CPA, Enhanced CPC, and Target ROAs are all examples of which of the following?
Automated tagging
Automated bidding
Automated optimization
Automated tracking
43. Your client has an average of 15 conversions of any sort in a given week, an audience size of 2,000, and wants a Facebook conversion campaign. Which campaign outcome is the best option?
Engagement
App Install
Conversion
Traffic
32. Sending a coupon via email to a prospect immediately after they subscribe for updates is an example of a campaign to move a prospect between which 2 stages of the Customer Journey?
From Engagement to Conversion
From Conversion to Ascension
From Awareness to Conversion
From Subscription to Conversion
28. Which type of campaign might best target a person who is comparing 2 products by watching video reviews?
Topics
Affinity Audiences
In-market audiences
Video Placements
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
