Question
4.Look-alike Tasteeos sell for far less than the market-leading Cheerios brand. Which market follower strategy is being employed by the cereal manufacturer? a.imitator b.cloner c.counterfeiter
4.Look-alike Tasteeos sell for far less than the market-leading Cheerios brand. Which market follower strategy is being employed by the cereal manufacturer?
a.imitator
b.cloner
c.counterfeiter
d.adapter
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
