Question
4P's (Marketing Mix) are the cornerstone of marketing. Social marketing however functions differently than traditional product or service marketing. How are the 4P's different in
4P's (Marketing Mix) are the cornerstone of marketing. Social marketing however functions differently than traditional product or service marketing. How are the 4P's different in social marketing? Provide examples with your answers.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
