4th and 5th tasks Establish the primary objective from philippine airlines and evaluate the internal factors that must be considered. Utilize your previous accomplishments to respond. Justify your responses

Philippine Airlines 1. Philippine Airlines struggles to survive in pandemic - Financial losses began to mount gradually in 2016, and by 2019, its parent company, PAL Holdings Inc., had accumulated P22.9 billion in losses. PAL Holdings lost a whopping P71.8 billion in 2020 alone due to flight disruptions caused by recurring quarantines Philippine Airlines delay in release of luggage- Passengers of both flights reportedly waited for about three hours and were irritated because of the delay in getting baggage caused by the shortage of manpower. "It is unfortunate that the labor shortage being experienced by our third-party service providers, an issue that is currently occurring at airports and affecting airlines globally, resulted in a lack of station loaders and baggage personnel at the airport." 2. https://business.inquirer.net/330087/ph-flag-carrier-fights-to-survive-in- pandemic#:~text=Losses%20since%202016,were%20disrupted%20by%20recurring %20quarantines. 3. STRENGTH: Flight attendants who have received extensive training and experience Easy booking through online IOSA accredited and highest safety rating Lowest fare offered WEAKNESS: PAL implements workforce reduction that may affect the livelihood of their workers. PAL becoming as the country's largest carrier domestically are completely taken by the other airlines. >Congestions and delays. OPPURTUNITIES > Improve your service to entice more customers to choose your company over competitors. > Legacy system digitization to remain market leader in the next decade. THREATS Philippine's airlines underperformed the PH market and airline industry. Faces internal labor issues due retrenchment program. Unprofitable in the long-haul flight operations