4.Two friends from KPK (rural area) decided to start their business. They visited their friend to attend his daughter marriage ceremony in Lahore and was highly impressed by marriage hall and quick organized systems. They saw this as an opportunity and decided to build marriage hall in their area. They set goals and made few strategies and made sure to implement all those strategies. Once they evaluated result they found out that their business was a big failure. It was shocking for both of them as at time they saw marriage hall they thought it will be a big success and they promptly started this business idea. Which of strategic process have these friends missed? What decision making error they did while decision making process? (write in points)