$(50$ points$)$ Findings and Conclusions $($include summary of analysis results$)$ Based on your

analysis, what is your $($complete$)$ optimal marketing recommendation?

Provide a table showing the recommended number of Social Media, Satellite Radio, and Music

Streaming Services Ads and the budget allocation for each medium. Show the total

effectiveness metric and indicate the total number of potential new customers reached.

Also address the following THREE questions:

a$.$ How would the total effectiveness metric score change if $$50,000$ LESS were available in the

advertising budget?

b$.$ American Dream believes that they have some negotiating power and can secure Satellite

Radio ads for just $$12,000$ each. $($Assume total budget available is the original $$875,000.)$

How does this effect the allocation of advertisement methods and the total effectiveness metric

score?

c$.$ Instead of focusing on the total effectiveness metric score, American Dream asked how the

recommendation would change if the objective of the advertising campaign was to maximize

the number of potential new customers reached. Develop the media schedule under this

objective. Show the total effectiveness metric score and indicate the total number of potential new

customers reached. $($Assume total budget available is the original $$875,000.)$

$4.(20$ points$)$ Recommendations. What other factors need to be considered in making the

recommendations? Do you agree with the decisions from your quantitative analysis? Why or

why not? Using both of these recommendations you made in the findings and conclusions section