5 (0.4 points) Research has shown that grocery shoppers can remember whether something was expensive or the general size of the package, but they cannot remember numbers. This is an example of the fact that when consumers recall attribute information, it tends to be 1) broad but limited in the number of brands. 2) specific to one product category. 3) in summary or simplified form. 4) only for consumers who have encoded the information under low MAO. 4) only for consumers who have encoded the information under low MAO. Question 6 (0.4 points) Elle is driving down the road with her radio on. An ad for a new store is being aired as Elle manoeuvres through heavy traffic. Although Elle enjoys shopping and is always interested in new stores, she is paying more attention to her driving than the ad. Thus she has limited to pay attention to the ad. 1) motivation 2) ability 3) opportunity 4) cognitive capacity Question 7 (0.4 points) Robert was ready to buy a pair of pants he saw in the Rivers catalogue that were priced at $30.00 until he noticed two other pairs of pants priced at $70.00 and $95.00. Suddenly the $230.00 pair of pants seemed too cheap. This is an example of 1) the attraction effect. 2) goal-driven choice. 3) construal theory. 4) prospect theory. Question 8 (0.4 points) A consumer might consistently read computer magazines because of a high degree of enduring involvement. This is an example of 1) internal search. 2) vivid involvement. 3) ongoing search. 4) problem recognition. Question 9 (0.4 points) Rhetorical questions capture consumers' attention by 1) challenging the consumer. 2) debating with the consumer. 3) including the word you and by asking the consumer to answer the question. 4) bringing up an interesting topic