5 2 points In response to poor sales, the sales manager of TG Ltd has changed the pricing strategy to try and improve revenues and profits. As a result, the operating statement at the end of the period shows the following: Sales price variance: E20,000 Adverse Sales volume variance: E22.000 Favourable Sales quantity variance: 4,000 Favourable Which of the explanations below fits these variances? Costs will have decreased given volumes have reduced. Prices have increased as the price variance is adverse. A price reduction may have driven an overall increase in contribution Customers chose a less profitable mix than the budget anticipated OO Next Previous