$5\mathrm{.}3$ Big Data

A l$$rge company wishes to effectively track users through its e$-$commerce Web site. The number of messages from users on its companion social media Web site has grown exponentially in just a few short years. The company wishes to use the data from the social media site to make decisions about the e$-$commerce site. Why would a Big Data system be a viable direction for this company and its data?

Data generated from a Big Data system would help the company predict which site works the best.

Big Data would allow the company to gather data aimed at maximizing its customer experience on the e$-$commerce site.

A Big Data system would give the company much needed customer data to promote deals on the social media site. Big Data would give the company an up$-$to$-$date view of what product concerns customers are complaining about.