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5. A company's most important and valuable direct mail list.. 6. Free publications, delivered by hand or direct mail or in supermarket racks. 7. Demographic

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5. A company's most important and valuable direct mail list.. 6. Free publications, delivered by hand or direct mail or in supermarket racks. 7. Demographic makeup of the audience the advertiser is attempting to reach using digital media. 8. Name one pro and one con of magazine advertising

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