5. Apply the Ansoffs Growth matrix to WHATS APP and explain each quadrant in relation to its operation. (12marks)

Case Study:

Whats App was founded by Jan Koum and Brian Acton who had previously spent 20 years combined at Yahoo. Whats App joined Facebook in 2014 but continues to operate as a separate app with a laser focus on building a messaging service that works fast and reliably anywhere in the world. Continuing, more than 2 billion people in over 180 countries use Whats App to stay in touch with friends and family, anytime and anywhere. What App is free and offers simple, secure, reliable messaging and calling, available on phones all over the world. It is a cross-platform mobile messaging app which allows users to exchange messages without having to pay for SMS. Whats App Messenger is available for iPhone, Blackberry, Android, Windows Phone, Nokia, and Symbian platforms. Since Whats App Messenger uses the same internet data plan that subscribers use for email and web browsing, there is no cost to message and allows them to stay in touch with their friends. In addition to basic messaging Whats App users can create groups, send each other unlimited images, video, and audio media messages.