5. Assume PepsiCo lowers the price of Mountain Dew, 20 oz. bottles, by 10%. Explain what happens to total revenue from selling Mountain Dew if: a. the price elasticity of demand is inelastic over this price change. 1'}. the price elasticity of demand is elastic over this price change. 6. Assume that you are selling a product for which the cost of production is zero and hence prot = total revenue. With reference to the price elasticity of demand, what price will you charge for your product. T. Question 19 in the Questions and Exercises section of Chapter 6