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.................................... 5 'Bettys' is a luxury cafe, first opened in Harrogate in 1919 specialising in afternoon tea service. Since then it has opened a further

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5 'Bettys' is a luxury cafe, first opened in Harrogate in 1919 specialising in afternoon tea service. Since then it has opened a further five branches in Yorkshire. It has no plans to increase the number of cafes. The six branches have 2 million customers a year. (Source adapted from: https://www.forbes.com/sites/sarahturner/2018/03/22/the-famed-yorkshire-cafe- that-blends-nostalgia-with-profits-and-conservation/#7eb50cec7a4e) (a) Explain one likely reason why this business has remained small. (2) (b) Explain why the previous expansion of this business could be described as 'organic growth. (2)

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