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5 . Bixby, Booher, and Ortega recognize that Handy Andy needs a better way to learn about the buyer s installation experience. One alternative is
Bixby, Booher, and Ortega recognize that Handy Andy needs a better way to learn about the buyers installation experience. One alternative is to add an openended question, dealing with the installation experience, to the warranty activation form. Another alternative is to email a brief survey about the installation experience within three to days of receiving a warranty activation form. Which of these alternatives should Handy Andy choose? Why?
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