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5. By delivering targeted advertisements and offers to online users, behavioural targeting helps to reach target audiences more effectively. However, it raises privacy concerns, as

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5. By delivering targeted advertisements and offers to online users, behavioural targeting helps to reach target audiences more effectively. However, it raises privacy concerns, as it involves collecting and using personal data about the user's online behaviour. Propose some policies by which businesses may resolve the issue of behavioural targeting. (6 Marks)

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