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5. Chapter 8 discusses stimulus factors in advertising. Use Google Videos or Google Images to find examples of the advertisements for either Xerox's 2010 or

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5. Chapter 8 discusses stimulus factors in advertising. Use Google Videos or Google Images to find examples of the advertisements for either Xerox's 2010 or 2013 advertising campaign. Evaluate those advertisements based on the following stimulus factors: h Intensity ". Attractive visuals Color and movement r. Position & Format 4. Contrast and expectations & Interestingness Information quantity

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