5. Choose a retailer of your choice. For that retailer:

a. Classify it according to ownership, service level, product assortment and price.

b. What type of retail operation is it? Has it always been this way or has it evolved into its

current form?

c. Describe your use of atmosphere in the physical location.

d. You are considering non-store and alternative retailing formats to expand your business.

Choose on-line retailing and one other and discuss how they might boost your sales.