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5. Choose any brand that uses a 'direct distribution' strategy (no intermediaries). Argue for adding new distribution options (i.e., revenue growth,reach and satisfy new market
5. Choose any brand that uses a 'direct distribution' strategy (no intermediaries). Argue for adding
new distribution options (i.e., revenue growth,reach and satisfy new market segments, other). Discuss benefits to customers as well as the company. Assess the omnichannel strategy effectiveness of either the producer or one of the new retail stores.
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