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5. Companies and growth rates Future value and present value concepts are applied in various ways, such as calculating growth rates, share, expected sales and

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5. Companies and growth rates Future value and present value concepts are applied in various ways, such as calculating growth rates, share, expected sales and revenues in the future, and so forth. Consider the following case: Pharmacist John S. Pemberton invented a soft drink Germany was a growing market for Coca-Cola, in 1886 that eventually became not only an integralwith other countries in Europe, before World w part of everyday life in the United States but also a symbol of consumerism worldwide. In 1929 the firstcompany's sales growth rate for each time perio Coca-Cola vending machines were installed in Germany, and in 1930, the German branch of the Coca-Cola Co. opened in Essen. Coca-Cola sales in Germany were 243,000 cases in With the previous data given, calculate the the following table: Growth Rate Years 1934-1936 1936-1939 1934-1939 1934, 1 million cases in 1936, and 4.5 million cases in 1939. (Source: "Coca-Cola GmbH and World War Two," www.gettherealfacts.co.uk/docs/gmbh.pdf) During World War I1, Coca-Cola Co. cut off all syrup sales to Germany in 1940, resulting in no sales from 1943 1945. If Coca-Cola's sales had grown from 1939 to 1945 at the same rate that they grew between 1934 and 1 its sales in 1945 would have been approximately present value.) cases. (Hint: Use sales data from 1939 as 313 million 2.62 billiorn 149.42 million 5.41 million Coca-Cola's worldwide sales as of December 31, Z011, was 26.7 Dmon cases. Assume the following sales

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