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5. Consider the products Segway offers. What kind of targeting strategy are they using? (Highlight one answer) a. Undifferentiated Targeting Strategy (mass marketing) b. Differentiated

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5. Consider the products Segway offers. What kind of targeting strategy are they using? (Highlight one answer) a. Undifferentiated Targeting Strategy (mass marketing) b. Differentiated Targeting Strategy c. Concentrated Targeting Strategy d. Micromarketing (one-to-one marketing) Explain your answer using course concepts

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