5. Critical analysis of the brand's/firm's Online Organic Presence: In this section, critically discuss about the brand's / firms' online organic presence by running a SEO audit. Focus on On-Site SEO analysis of the home page or a specific landing page. (6 points) 6. Recommendations for Online Organic Experience: Recommend strategies for better online organic experience based on the SEO audit outcome. Suggest On-Site SEO efforts for content optimization improved key words and content, for the home page or a specific landing page. (6 points) 7. Recommendations for overall rewarding customer experience: Recommend and discuss useful digital marketing tools (other than SEO) that the firm or brand could use to make your online purchase journey more rewarding. (3 points) 8. Quality of Communication: The Quality of communication and the language choices should be appropriate for the discipline and the task. The presentation should be essentially error free. 2 points.