5) Deep Cove Kayak sells sport water shoes and competition water shoes. For the summer season the following information is available:

CompetitionSport

Actual market size200,000400,000

Budgeted market size 250,000300,000

Actual market-share38%36%

Budgeted market-share36%32%

Budgeted cont. margin$2.40$1.00

Actual average selling price$14.00$6.50

Required: (5)

a.Compute the market-share variance and market-size variance. (Carry intermediate calculations to four decimal places) (4)

b.Compute the total sales-quantity variance. (1)

6) In the online session we discussed assessing customer value. The idea is to consider how profitable a customer is to your business. You can calculate the value of the customer to your business in the short run but there are other considerations. As a manager what are the other factors that can be considered. Identify and explain 4 factors. (4)