Question
5) Describe a scenario where you either consciously or subconsciously used a multiattribute model such as the Fishbein model to formulate an attitude towards a
5) Describe a scenario where you either consciously or subconsciously used a multiattribute model such as the Fishbein model to formulate an attitude towards a product/service. How can marketers also use this information?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
