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5. Describe the importance played by timing in Marks & Spencer's entry strategy into Germany. 6. Why was Germany such an attractive market for Marks

5. Describe the importance played by timing in Marks & Spencer's entry strategy into Germany.

6. Why was Germany such an attractive market for Marks & Spencer? Describe the difficulties likely to be faces by any organization entering this market.

7. What factors influenced the location of Marks & Spencer's first German store?

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