Question
5. It is not easy to communicate with people from different cultures. Using real-life examples, discuss common cross-cultural communication barriers, and evaluate the implications for
5. It is not easy to communicate with people from different cultures. Using real-life examples, discuss common cross-cultural communication barriers, and evaluate the implications for successful global managers.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
