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5 . Jim wants to buy a new bike. He considers several factors, such as mileage, style, and price. Although the bike he has chosen
Jim wants to buy a new bike. He considers several factors, such as mileage, style, and price. Although the bike he has chosen is priced a little higher than the budget he has set aside, he feels the superb mileage will compensate for the higher price. Which of the following is being illustrated in this scenario?
A A compensatory decision rule
B A determinant attribute
C An external locus of control
D Decision heuristics
E A noncompensatory decision rule
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