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5 . Jim wants to buy a new bike. He considers several factors, such as mileage, style, and price. Although the bike he has chosen

5. Jim wants to buy a new bike. He considers several factors, such as mileage, style, and price. Although the bike he has chosen is priced a little higher than the budget he has set aside, he feels the superb mileage will compensate for the higher price. Which of the following is being illustrated in this scenario?
A. A compensatory decision rule
B. A determinant attribute
C. An external locus of control
D. Decision heuristics
E. A non-compensatory decision rule

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