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5. Marketing Communications Plan (1-9 sections) a. Your Big Idea / b. Product-service research and development / c. Target Audience research and analysis / d.

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5. Marketing Communications Plan (1-9 sections) a. Your Big Idea / b. Product-service research and development / c. Target Audience research and analysis / d. Creative Strategy and proposals / e. Marketing mix proposals / f. Media Plan / g. Production Plan / h. Budget Plan / i. Evaluation Proposals

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