Question
5) Our marketing department is trying to better understand the preferences of customers to inform the redesign of the coach seating on our aircraft. 150
5) Our marketing department is trying to better understand the preferences of customers to inform the redesign of the coach seating on our aircraft. 150 participants looked at mock-ups of the redesign and were asked their preference of fabric color. Evaluate the data below using a chi-square goodness of fit test and determine if any of the colors were clearly preferred by the participants.Keep in mind, the hypothesis would be that one of the colors is preferred, while the null hypothesis would be that there is no preference (all counts are the same). What are your conclusions?
Color | Count Indicated as Preferred by Participant |
Light Blue | 23 |
Dark Blue | 37 |
Gray | 58 |
Platinum | 20 |
Pearl | 12 |
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