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5) Pricing your product/service optimally is critical for survival. If you price your offering too low, you risk running your business at a deficit. If

5) Pricing your product/service optimally is critical for survival. If you price your offering too low, you risk running your business at a deficit. If you price your offering too high, you risk reduced demand. How would pricing for goods differ from pricing for services? What factors do you include in a pricing model? How do you predict demand, in both cases?

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