5 Program Sunday Night Football The Big Bang Theory. The Voice How I Met Your Mother Agents of S.H.I.E.L.D. Cost per 30 second spot C3 Rating $594,000 $317,000 $264,575 $168,435 $169,730 7.9 5.1 3.9 3.2 3.1 1. How many households are expected to watch each program? 2. Calculate the cost per thousand (CPM) and cost per point (CPP) for each program. 3. How should advertisers use these measures when planning a television media buy?

1. How many households are expected to watch each program? 2. Calculate the cost per thousand (CPM) and cost per point (CPP) for each program. 3. How should advertisers use these measures when planning a television media buy