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5 pts Real Goods Inc. is a large conglomerate. The company's beverages strategic business unit ( SBU ) has been recognized as a cash cow,
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Real Goods Inc. is a large conglomerate. The company's beverages strategic business unit SBU has been recognized as a cash cow, and its tobacco SBU has been categorized as a dog. Which of the following can be inferred from this scenario?
The management of the company should use the cash inflow from the beverages SBU and invest it in the tobacco SBU,
The tobacco SBU should follow a backward integration strategy, and the beverages SBU should pursue a forward integration strategy.
While the market share of the company in the beverages industry will be high, the market share in the tobacco industry will be low.
While the tobacco SBU operates in a lowgrowth market, the beverages SBU operates in a highgrowth market.
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