Question
5. Reread the brief account of Sharon and her discovery of a new clothing store. How do you think Green Threads used IMC in its
5. Reread the brief account of Sharon and her discovery of a new clothing store. How do you think Green Threads used IMC in its communications with consumers like Sharon? What kind of message would threaten the brand image of Green Threads? How might the retailer deal with such a message?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
