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5. Return on investment (ROI) is criticized as a performance measure since it is not a well- balanced measure. What characteristic of effective performance measures
5. Return on investment (ROI) is criticized as a performance measure since it is not a well- balanced measure. What characteristic of effective performance measures does the ROI lack? A. ROI is not easily measured. B. ROI is not understood. C. ROI does not balance long and short-term issues. D. ROI is not controlled or influenced by the manager
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