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5. Summary I. Ashort paragraph of at least ve [5} lines with a summary of your Promotional Plan. You should explain your reasons for your

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5". Summary I. Ashort paragraph of at least ve [5} lines with a summary of your Promotional Plan. You should explain your reasons for your suggestions. Why did you choose the media, media yehicte, the plan of action and media schedule? Why should the CED accept your plan

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