5. SWOT analysis (Connect, Perform)

Use your understanding of the terminology used to describe the analysis of a firm's internal and external environment to fill in the blanks in the following sentences.

During the 1990s, consumers started to drink bottled water instead of soft drinks. The Coca-Cola Company and PepsiCo decided to change their product lineup to include water products, indicating ____________on the part of both companies. (internal strengths, cost leadership, strategic flexibility, focus strategies)

When conducting a SWOT analysis, information about turnover, profit margins, and staff quality can be used to identify:

Company opportunities and threats

Environmental opportunities and threats

Environmental strengths and weaknesses

Company strengths and weaknesses