5.(TCO B) Given below are examples of corporate strengths that management has asked be used to differentiate the firm's new products. Which of these have a technology focus? (Points : 5)

Coca Cola: Gain value by being bottled in our bottling system. Gerber: Be for babies and only babies. Nike: Be for all sports and not just shoes. IBM: Be for all people in computers, not just techies.

Question 6.6.(TCO B) Which timing alternative involves a pioneering approach? (Points : 5)

First Quick second Slower Late

Question 7.7.(TCO A) The best new product ideas are based on (Points : 5)

channel desires. manufacturing efficiencies. profit goals. customer problems.

Question 8.8.(TCO C) Which of the following is most dangerous for a firm to place last in its order of consideration during new product innovation? (Points : 5)

Form Technology Benefit Potential

Question 9.9.(TCO C) Concept generation must be (Points : 5)

passive. reactive. active. defensive.

Question 10.10.(TCO C) Which of the following internal records are the best sources for problems that may be solved by improved and/or new products? (Points : 5)

Warranty files Sales files Sales call reports Customer satisfaction files

Question 11.11.(TCO C) The focus group (Points : 5)

is a qualitative research technique. is the cheapest way to conduct problem analysis. is simply an efficient way to conduct traditional interviews. should not include scientists, technical people, or CEOs.

Question 12.12.(TCO C) Identify an advantage that electronic brainstorming may have when compared to traditional brainstorming. (Points : 5)

It allows only one person to talk at a time. Unpopular ideas would not crop up. It encourages social loafing. Participants can answer anonymously.

14.(TCO E) A firm's new product evaluation system (Points : 5)

can begin when an opportunity is identified and assessed. applies only to the product. should not be implemented until after a prototype has been created. can only be applied to the final product/market plan.

Question 15.15.(TCO E) Development is naturally (Points : 5)

sequential. iterative. retrospective. profitable.

Question 16.16.(TCO E) Which of the following outcomes of any new product evaluation process is unlikely? (Points : 5)

A very tight process screens out some products that would have succeeded. A very loose process fails to catch too many product failures. The system catches all losers, letting only successful products reach the market. It throws a drop error, leading to a situation much worse than a loser continuing.