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5. The basic goal of personal selling is to explain to individuals what your product or service performs. Talk about this assertion. 6. If any,

5. "The basic goal of personal selling is to explain to individuals what your product or service performs." Talk about this assertion.

6. If any, what part does power play in a negotiation?

7.Sponsorship can provide beneficial outcomes, but what are the dangers involved?

8. How does brand equity work?

9. What can the Skoda case study teach us about repositioning?

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