5 - The Marketing Mix LEARNING OBJECTIVE: Recognize the importance of the marketing mix and the 4 p's. Which of the following statements about the marketing mix is truo? o a.) The marketing mix will determine the focus for each market segment. o b.) The marketing mix will be used to identify the strengths and weaknesses of the business. O c.) The marketing mix is the marketing choices the owner must make in order to bring the car wash service to market o d.) The owner will use the marketing mix to define the brand collateral for the company. SUBMIT MY