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(5) The overall demand for gasoline in the U.S. is price inelastic. This means That when gasoline prices in the US. rise by, say, 10%,

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(5) The overall demand for gasoline in the U.S. is price inelastic. This means That when gasoline prices in the US. rise by, say, 10%, then gasoline purchases will decline by an amount less Than 10%, say, 4%. It also means that gasoline stations will earn more total sales revenue. How do you square This information with the statements made by the owner of the Shell Station at 4'9l and Hampton Boulevard in Norfolk that \"I would get killed\" if I raised my price per gallon very much at all above the price being charged by the 7-11 at 2'5l Street and Hampton Boulevard. He seems to be saying the demand he faces is rather elastic --- meaning that a price increase would lower his total sales revenue. Explain what's going on here. How can demand be both inelastic and elastic at the same time

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