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5. The retailer will soon be running a sale on women's high heels. Rank the following segmentation practices from 1-most effective to 6-least effective to
5. The retailer will soon be running a sale on women's high heels. Rank the following segmentation practices from 1-most effective to 6-least effective to determine who should receive this email.
Has a high open Rate generally for emails
Clicked Section 1 of Email 1; Section 2 of Email 6, 10, 14, or 16; or Section 3 of Email 5 or 8
Opened Email 1 (which featured women's high heels)
Is a woman
Has a high open Rate for emails featuring women's shoes
Has a high click-through Rate on sections featuring women's shoes?
Give brief explanation
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