5) The video mentioned that The Weather Channel uses published market compensation surveys in the company's overall talent management process to support the establishment of its pay structure. A benefit of using published compensation surveys instead of designing and administering a custom survey is the company may lack the internal expertise to develop and administer a custom survey the company can monitor the quality of the survey methodology used the company can tailor the questions to its needs rival companies will not respond to published surveys the company can compare itself with the specific companies it selects