5. What are the key success factors for... Use the key financial ratios presented in the Appendix of the book to help you diagnose Fitbit's financial performance. In addition to the financial ratios, you may also need to calculate compound average growth rates (CAGR) for certain financial measures. The formula for calculating CAGR (in percentage terms) is as follows: CAGR % = (ending value = beginning value] - 1 x 100 where n = the number of year-to-year or period-to-period changes Analyze the company's financial performance. Do trends suggest that Fitbit's strategy is working? Select "yes" for those statements that are accurate and choose "no" for those that are not a. Fitbit's profitability declined between 2015 and 2016 and early indications from Q1 2017 indicate little progress. ((Click to select)) b. Gross margins for Fitbit dropped 48 percent in 2015 to 39 percent in 2016. ( (Click to select)) c. Operating return in assets increased from 12 percent in 2015 to 20 percent in 2016. ( (Click to select)) d. Fitbit's increasing leverage from 2015 to 2016, as expressed by the debt-to-asset and debt-to-equity ratios, appears to be a result of the combined effects of decreasing profitability. ( (Click to select)) e. The company has a good deal of ground to cover to overcome their lackluster financial performance ( (Click to select)) f. Fitbit's present working capital will allow the company to invest in future strategic endeavors. ( (Click to select))