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5. With the Internet technology, interaction between buyer and seller became more easier and more intensive. Such interactive development could be used in providing more

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5. With the Internet technology, interaction between buyer and seller became more easier and more intensive. Such interactive development could be used in providing more advanced products to the consumers. Discuss the followings: a) An example of individualization offering company and its service provided (explanation on working flow/mechanism is required). b) An example of company that involving its customers into the product development process. (10 marks) (CLO2:PLO4:C2)

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