5. You have just completed a year-long test market for a product to be commercialized. A strategic adjustment was made during the test. You have the following information:

Initial Six Months: Price $40.00 , Unit sold: 20,000

Last Six Months: Price $ 50.00 Units sold: 18,000

A) Given these data, the best use of these data would be to: (circle your choice)

a. Calculate Market Share d. Calculate Return on Investment

b. Calculate Financial Payback e. Calculate Price Elasticity

c. Calculate Gross Margin

B) In the space below, show the formula and calculation you would use to justify your answer to "A" above. Explain what the result means.