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5. You have just completed a year-long test market for a product to be commercialized. A strategic adjustment was made during the test. You have
5. You have just completed a year-long test market for a product to be commercialized. A strategic adjustment was made during the test. You have the following information: Initial Six Months Price Unit sold $40.00 20,000 Last Six Months Price Units Sold $50.00 18,000 A) Given these data, the best use of these data would be to: (circle your choice) a. Calculate Market Share b. Calculate Financial Payback c. Calculate Gross Margin d. Calculate Return on Investment e. Calculate Price Elasticity B) In the space below, show the formula and calculation you would use to justify your answer to "A" above. Explain what the result means
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